Your sphere
Friends, family, neighbors, former coworkers, local business owners, and people already in your phone.
Real Estate Business Builder Kit
People · Strategy · Action · ResultsSection 4 of 9
03 · Who to contact
There are opportunities
all around you.
You do not need to work every lead source. Choose two or three that fit your market and work them consistently.
Expired, canceled, and for sale by owner
Owners who have already shown an interest in selling and may need a different approach.
Circle prospecting
Homeowners near a new listing, a recent sale, an open house, or a neighborhood you know well.
Network and referral partners
Professionals who serve homeowners and people making housing decisions.
Absentee owners
Owners who do not live in the property they own, including landlords and long-distance owners.
Downsizers
Longtime homeowners whose housing needs may be changing.
Casual contacts
People you meet through restaurants, events, clubs, local businesses, and everyday errands.
Three places to start
- People who already know you.
- People with a real estate need.
- Professionals who already serve homeowners.